most simply defined, is marketing of a product or services over the Internet, through e-mail and other wireless media. Internet marketing is also sometimes referred to as web marketing, online marketing, e-marketing or digital marketing. One of the biggest advantages to internet marketing is that it has brought marketing of a product or service to a global audience. It ties together the creative and technical aspects of the Internet, such as design, development, advertising and sales, and attracts more people to your website. This, in turn, increases possible customers for your product or service, and enhances branding of your company and products.
The specific components of your Internet marketing plan will depend on your budget. Creating a website for your product or service is the first step. This will involve choosing a domain name and registering it. The next step is to purchase web hosting services for your website. Once that's done, you'll need to design the website and create content for it. You'll need to either provide this for yourself or pay to have a web content professional and/or web designer do it for you. Once all of this is in place, you’ll want your website to be found by those surfing the web. This is where search engine optimization comes into play and is an important part of your Internet marketing plan. Both the design of your website and the content should be optimized for search engines. Content should be focused on a single theme, or “keywords.” These keywords should appear in the content frequently so that when a person is searching for that particular subject, your website will appear. In general, the earlier on the search engine page and more frequently a site appears in the search results list, the more visitors it will receive. This is good news for you.
This is just the tip of the iceberg on what Internet marketing is all about. There is a ton of information and lots to learn on the subject. To summarize, here are top tips for Internet Marketing:
Create a web design and development plan that includes choosing a domain name, registering it and designing a website for your service or product.
Get ranked as near the top as possible in major search engines. Learn about Search Engine Optimization (SEO).
Learn to effectively use email marketing.
Write and publish online press releases, publish articles and/or get listed in news stories.
If your budget allows for it, consider requesting an analysis from an Internet Marketing Coach or Internet Marketing Consultant.
Create a blog that ties in with your website and interact with your customers/visitors.
Use Social Networking sites to also promote your business. Consider running contests and free giveaways on your website. Make your website and blog a fun place for visitors!